
Detailers get requests from customers to repair chips and scratches but most don’t have a solution for these requests. There is a solution: buy a paint chip repair system
A professional quality chip/scratch repair system allows detailers to apply a small amount of color matching paint to chips and scratches to improve their appearance significantly. Even the best systems don’t deliver perfect results from even the closest distances. But on average, the repair is 10% of the cost of a body shop repair, and customers are very happy with the value they get for their investment.
4 reasons it makes good sense to add scratch and chip repair to your detail shop or automotive cosmetic repair business (paintless dent repair, vinyl and leather repair, windshield repair, clear bra installation, and window tinters are all excellent candidates as well):
First, Buyers demand it. Chips and scratches are common. Almost every used car has minor paint damage somewhere. Only 10% of car owners pay for detailing services. Clients who care enough about their vehicle to buy expert detailing are incredibly possibly to buy chip fix. These customers are exceptionally aware the small flaws on their car. They know every minor problem. They know exactly where the minor chips and scrapes are and come across them to be irritating. Ask your customers about the chips and scratches on their car and you will probably find that want these eye sores repaired.
Second, touch up service is very profitable. An average touch up job takes about 15 minutes to perform at a cost of $35. Costs are minimal. You only pay for a small amount of paint, some cleaning thinner, and a paper cup. Usually total cost is fifty cents. Per-job cost can average out to about five percent…very low in the reconditioning business.
Thirdly, scratch and chip repair is a simple disclipine. It is very easy to learn compared to the other reconditioning niches. Professional solutions are made to make color matching simple. They include tools (squeegees, excess paint remover, and fine tipped brushes) that allow precise application of the touch up paint. These systems contain a variety of applicator sizes, scratch fillers, shine enhancers, and paint cleaners to ensure a high quality repair that can be performed quickly.
Finally, because of its simplicity, touch up service can be easily taught to your employees. This is critical, as you cannot introduce excessive complexity into your business’ processes. It’s important to choose a service that can be learned easily and TAUGHT easily to your new employees. Otherwise, they may not sell or perform the service unless you are involved. Complex equipment and processes gather dust; straightforward, successful equipment and processes get used and make cash! An effective touch up solution makes the process of choosing a color and applying the paint simple. It’s also important that the paint system be well organized and not easily scattered in your work space. There are very few skills that can be learned in an hour and a half that produce $70+ hourly profit, and chip and scratch repair is one of them.
Look into adding a paint touch up system at Applied Colors’ website. They offer a full system for $1095 with enough paint to touch up over 1000 cars. A 30 day money back guarantee is included. The ScratchOut system is the touch up system of choice for hundreds of detailers and appearance techs around the world.
